In today’s word, more and more consumers are turning to the internet to find the products and services that they need. Therefore, online marketing is an integral part of running a business. Important aspects of online marketing include SEO, social media marketing, and web design.
SEO, or Search Engine Optimization, is a particularly important aspect of online marketing, as consumers are increasingly using search engines to find products and services to purchase. Studies show that when consumers utilize an internet search engine they typically click on the first link that meets their criteria and are unlikely to scroll through pages and pages of results. Therefore, the higher a website appears in search engine results pages, the more likely a consumer is to visit that website. It is also important a website appear in organic rankings, as opposed to sponsored links: statistically, 70 percent of the links search users click on are organic. Furthermore, 79 percent of search engine users say they almost always click on natural search results, while 80 percent of search engine users say they rarely or never click on the sponsored search results. SEO, which raises a website’s ranking in search engine results, is thus a crucial part of effective online marketing and it is a highly effective form of marketing. SEO leads have a 14.6 percent close rate, while outbound leads, such as direct mail or print advertising, have a 1.7 percent close rate.
Providing SEO services is a great business opportunity, as many business are increasingly exporting SEO. A survey of 900 client side advertisers and agencies found that in house SEO declined from 51 percent in 2010 to 44 percent in 2011. If you own a web design firm or an online marketing firm and would like to expand your services to SEO, you might want to look into Seo resellers. Reselling SEO through SEO resellers is a great option if you don’t have the time of the talent to provide these services in house; an SEO reseller program or an Seo reseller plan can help you provide SEO services to your clients. If you’re interested in SEO resellers you might want to look into different private label SEOs, such as White Label SEO, which offer various options for resell SEO programs. SEO resellers can offer you expert guidance and advice, so that you can provide your clients with the best possible resell SEO services.