When people shop online the first thing they do is go to a search engine. An amazing 93 percent of internet users’ start on a search engine. When people hop online and think to themselves that they have to find something and they immediately go to a search engine. If your company has the product that they are looking for then you must be at the top of their search results.
Search Marketing gives you a presence on search engines. Every company has a website but that doesn’t mean that every company has an online marketing presence. Search engine optimization (SEO) is what smart companies use to give them the edge over their competition. SEO is done by using keywords and writing content on your website that relates to top search results for your particular product. The more relatable the content, the higher up the page your company’s link will appear. With SEO you move up organically because it is your relevance to popular search terms that moves you up the ladder to bring you more online sales.
You could purchase the top spot on Google but it is expensive and your link will be highlighted as an ad and not as a search result. This is important as 70 percent of links that users click on are organic. SEO is smart online marketing as it guarantees to move your website up organically because it improves visibility and quality. You have a greater chance of being clicked on if you come up as a positive result and not just as a sponsor.
SEO with smart social marketing will give you a distinct advantage against your competition. More businesses are outsourcing their social media marketing as 30 percent of companies now look to a specialist to help them get the leg up on social media. That is up from 28 percent in 2011. You know your company and your customers inside and out but a social media specialist can help you grow your base to help attract new customers.
HubShout is the number one provider in SEO marketing and can help your company in all forms of online marketing. With 94 percent of social media marketers tracking their followers, shouldn’t you be doing the same? HubShout doesn’t just track your success and followers but also your competitors’. Give yourself the edge in SEO and online marketing at www.HubShout.com.