What does being social mean to you? Does it revolve around going out to parties and chatting up other people? Does it involve being friendly and talkative at work so people know who you are and what you actually do? Does it entail putting yourself out there at events where you do not know anyone so you can meet new people? Being social probably means something somewhat different to you than it does to the person sitting next to you.
However, lately being social has taken on an even newer meaning. It revolves around the concept of social media as an empire, as a new way of going about business, as an inventive way to keep in touch with old friends and acquaintances and make new ones. It means all of these things to most people nowadays, precisely because most people … and most corporate enterprises … now are part of this world. They make it part of their daily rounds, to check out this world and see what everyone else is doing.
So how has being social changed the nature of business? It has required businesses to remain on their toes, for one. Companies that did not care about the community-based efforts they employed or that did not employ these efforts now must answer for them. Businesses that rested on their laurels by reaching out to current customers via snail mail or even email now must add this aspect to their daily and even hourly tasks. Workload has increased for companies because of it.
However, commercial enterprises that had maxed out their efforts to gain new clients now have a new effort in social media. And this effort does take time and it does require money, but the money required is considerably less than the financial burden most companies have to advertise and market their businesses otherwise. Most continue with these traditional efforts and simply add this new one into the mix for a well-rounded approach to improving their financial bottom lines.
So on the one hand, social media has increased the workload for companies across the world. They have to scramble to understand the best ways to use it and the most effective methods to employ it successfully. On the other hand, they have a new platform on which to spread the news about themselves. It is easier and faster, and much more direct. And customers demand it more now than ever.