Archive for August, 2012

How Social Media is Changing the Scope of Business

Seo resellers

What does being social mean to you? Does it revolve around going out to parties and chatting up other people? Does it involve being friendly and talkative at work so people know who you are and what you actually do? Does it entail putting yourself out there at events where you do not know anyone so you can meet new people? Being social probably means something somewhat different to you than it does to the person sitting next to you.

However, lately being social has taken on an even newer meaning. It revolves around the concept of social media as an empire, as a new way of going about business, as an inventive way to keep in touch with old friends and acquaintances and make new ones. It means all of these things to most people nowadays, precisely because most people … and most corporate enterprises … now are part of this world. They make it part of their daily rounds, to check out this world and see what everyone else is doing.

So how has being social changed the nature of business? It has required businesses to remain on their toes, for one. Companies that did not care about the community-based efforts they employed or that did not employ these efforts now must answer for them. Businesses that rested on their laurels by reaching out to current customers via snail mail or even email now must add this aspect to their daily and even hourly tasks. Workload has increased for companies because of it.

However, commercial enterprises that had maxed out their efforts to gain new clients now have a new effort in social media. And this effort does take time and it does require money, but the money required is considerably less than the financial burden most companies have to advertise and market their businesses otherwise. Most continue with these traditional efforts and simply add this new one into the mix for a well-rounded approach to improving their financial bottom lines.

So on the one hand, social media has increased the workload for companies across the world. They have to scramble to understand the best ways to use it and the most effective methods to employ it successfully. On the other hand, they have a new platform on which to spread the news about themselves. It is easier and faster, and much more direct. And customers demand it more now than ever.

Making Online Sales Is A Great Way To Increase Business

Search engine optimization

If you have a lot of inventory at your physical store and you are interested in trying to find a way to liquidate it while expanding your company, you should highly consider the idea of making some online sales. While your physical storefront might be able to accommodate a fairly wide range of customers, when you start making online sales, you will have the ability to reach a number of customers that is larger many times over than what you will find from your local area. Ultimately, this could prove to be exactly what you needed to make your business a viable contender in its field across the nation instead of just within your city.

In order to start making online sales, the first thing you are going to need is a shopping cart enabled website that is on an ecommerce platform. Whether you have a basic website or none at all, you can hire a professional to create something from scratch or upgrade what you have so that you can start making online sales as soon as possible. You will also find that making online sales is a lot easier when you have a proper website to conduct business on rather than always being behind the eight ball.

Of course, having a website is only part of what you will need to facilitate making a large amount of online sales. You are also going to need to find a way to market yourself and that will require some different things than you have currently been using to promote your physical store. For instance, you will want to take advantage of concepts such as search engine optimization, social media marketing, and email blasting in order to start directing traffic to your website.

If you run promotions and sales that are exclusive to your internet customers, you will also find that you can make more online sales. This will also go a long way toward creating more buzz for your store through online channels. With some time, you might find that your online efforts actually surpass what you are doing in store.

If you are willing to put yourself out there, the internet can greatly enhance the capabilities of your business. Online, you will be able to reach more people in more ways than you ever thought possible. Ultimately, this will translate into more revenue collected by your business.

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